EMPLOYERS GUIDE TO UNDERSTANDING MILLENNIALS

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I hear a lot of negativity around Millennials and our behavior in the workplace. A lot of people say that we're lazy, narcissistic and prone to jump from job to job. The irony is I can completely understand why people from other generations may think this. Sure we don't like staying at the office late and sure we can have attitudes and sure we like to always keep our job options open but do these people ever wonder why?

Everyone has a right to their opinion but my problem is that I don't see people of older generations who are in leadership positions trying to understand why we are the way we are. They hire us and complain about us but deep down they know that they need us. We are the future, we can keep up with the pace of technology, and we are the target demographic for most marketing brand assignments. 

From what I've learned Millennials are actually extremely driven but for different things. We are the way we are because we are not happy with the world we're living in and we want to do something about it. Difference between us and older generations is that we are not afraid of change. In fact we yearn for it.

At the end of the day people see what they want to see but if you care to understand why we are the way we are, let me break it down for you.

YOU SEE LAZY BUT WE VALUE PUPOSE OVER PROFIT.

We’ve experienced first hand how many Millennials share the same disappointment, frustrations and long hours that go along with the traditional corporate job structure. Many agencies and companies alike have a profit first approach. The idea of getting a steady paycheck for doing a job that doesn’t make a difference in the world is unfulfilling. This leads to job-hopping and a never-ending search for purpose.

YOU SEE NARCISSISM BUT WE SEEK CREATIVE FREEDOM.

The obligatory life and career path set up by the baby boomer generation doesn’t cut it in the 21st century. Millennials are radical and progressive. Every creative person feels like they are here for a reason and that they are creative for a reason. They want to have a medium to experiment with and when their careers can’t give them that outlet, they search for something or someone they can learn from.

YOU SEE JOB HOPPING BUT WE SEE AN OPPORTUNITY TO MAKE A DIFFERENCE.

Millennials, who are soon to be the largest working class, see business and their careers as an opportunity to create positive social impact. Millennials emphasize that although business is a positive force in the world, they believe that large corporations can -- and should -- do more to alleviate widespread concerns such as conflict, inequality and corruption. They’re on a pursuit to live a life worth living.

 

Many say our working life expectations are unrealistic and that may be true but we just can't settle for less. We've been dumbing down our expectations far too long. I challenge companies and agencies to step up and start thinking about creating mission based strategies for their companies. Create a culture and values that force us to think bigger and do more to create meaningful change. I believe that years from now other generations will see us as people who fought to make this world a better place for everybody. In order to accomplish this feat we all need to come together as one.