ABOUT OPENNESS

Semantics matters. That's why I'll start by explaining what openness means to me: the intersection of frankness, transparency, nakedness and well, being "open".

Why openness matters to me though, is the thing that is worth writing about. In a time where everyone's life is out there to be seen and judged on social media, where brands want to show their audiences what are they about, where open floor offices are no longer a perk but are the norm, I can't help but wonder how open we really are.

I work as a marketing/design professional and you might think that in a creative field you might find more openness than in other fields like finance or government, but truth is that the nature of all business and competition foster a guarded and closed door approach to everything. That directly translates on the way we create for our client's brands. 

Brands nowadays want to be perceived as open and to show their audiences their values and craft a "personality" around their message. This usually resonates with the people that identify with such traits, and that's on big part because people crave that transparency that allows you to "know" what they're about and therefore connect. But just like with people, we can tell when a brand is faking it and we take it as them trying to fool us. As a result we live a guarded life where we've become wary of the way brands (and people) present themselves to us which at the end alienate us from one another. Wouldn't it be nice if we could live in a world where everybody is true to themselves? Where we can show our real selfs with all frankness and all our flaws for all to see? What if we also could always be open to the other person's uniqueness? Because being open goes both ways. I think if we could exploit this moment on time where everyone has a platform to show themselves to the world to change the way we think about what are we supposed to say to, in the words of someone way more eloquent than me, thine own self be true.